Inside a Full Social Media Management Package at Luxful
When businesses reach out to Luxful Marketing, one of the most common questions we hear is:
“What does full social media management actually include?”
The short answer is that no two packages look exactly the same. Every brand has different goals, resources, and growth stages. That said, there is a consistent process we follow to ensure your strategy is intentional, effective, and sustainable. Below, we’ll walk you through what a full social media management experience typically looks like when you work with our team.
Step One: Discovery and Goal Alignment
Every partnership begins with a discovery call. This is where we take the time to truly understand your business, your brand, and where you want to go.
We focus on identifying your primary growth goal, whether that’s brand awareness, building trust, increasing community engagement, or something else entirely. This step is critical. Many brands come to us saying they want everything to grow at once, and while that’s understandable, it’s rarely the most effective approach.
Think of it like going to the gym. If you tried to use every machine in one session, you wouldn’t see meaningful results, and you’d probably leave exhausted. A good coach would never recommend that. Social media works the same way. Clear focus leads to stronger outcomes.
Once we identify your foundational goal, we can build a strategy that supports it. For example:
If your priority is brand awareness, we may focus on reach, visibility, and page views.
If your priority is brand trust and community, we may focus more on engagement, conversations, and connection.
Your goal sets the tone for everything that follows.
Step Two: Custom Package Creation and Onboarding
After aligning on goals, we build a custom package that fits your needs and capacity. Once your agreement is signed, we move into onboarding.
Onboarding includes:
Gaining access to your social media accounts
Reviewing any existing content you may already have
Organizing assets and clarifying workflows
Some brands come to us with a full folder of unused content. Others come with nothing at all. Both are completely okay. Your strategy and deliverables are tailored based on where you’re starting.
Step Three: Brand Voice and Content Creation
With onboarding complete, we begin studying your brand voice. This comes from our conversations, your website copy, and your existing social media presence.
From there, we start curating and creating content that aligns with your goals. This may include:
Short-form video
Photo posts
Graphics and carousels
Captions written in your voice
Strategic content themes and messaging
For new clients, we typically recommend an initial content review phase. This allows us to confirm that tone, branding, and messaging feel fully aligned before moving forward at scale.
Step Four: Publishing, Monitoring, and Optimization
Once content is live, the work doesn’t stop. We actively monitor performance and study how your audience responds.
As the month progresses, we make adjustments based on real data. This might mean refining hooks, shifting content formats, or adjusting posting strategies to better support your goals. Social media is not a set-it-and-forget-it process, and optimization is a key part of our management approach.
Step Five: Community Engagement and Relationship Building
A full social media management package also includes organic community engagement.
This looks like:
Responding to comments and questions
Engaging with relevant accounts and posts
Supporting conversations within your audience
Direct messaging when appropriate
Engagement builds trust, loyalty, and long-term relationships, things that algorithms alone can’t create.
Step Six: Ongoing Communication and Strategy Check-Ins
Depending on your package and posting frequency, you’ll also have access to weekly or monthly calls with our team.
These calls are used to:
Review performance
Discuss upcoming plans and optimizations
Address questions or updates from your end
Keep strategy aligned as your business evolves
We believe strong communication is essential to strong results.
Staying Ahead of the Platforms
As the months go on, our team stays up to date on platform changes, trends, and new features. Social media is constantly evolving, and part of our role is making sure your account is using current, platform-supported strategies, not outdated tactics.
Is Full Social Media Management Right for You?
Full social media management is designed for brands that want consistent, strategic, and intentional growth without carrying the day-to-day burden themselves.
If you’re curious about what this service could look like for your business, we’d love to connect and explore whether it’s the right fit.
Get in touch with Luxful Marketing to start the conversation.
