Going viral is often seen as the ultimate social media goal, but for high-ticket and niche brands, it can actually hurt sales. In this article, we break down why viral views don’t equal revenue, how virality attracts the wrong audience, and what brands should focus on instead to drive real engagement and conversions.

Learn what a full social media management package includes at Luxful Marketing, from strategy and onboarding to content creation, engagement, and ongoing optimization.

One of the biggest shifts in intentional content is creating for your audience instead of chasing the algorithm. Intentional content is created for your audience, not for a vague version of “everyone.” When you speak on social media, you are not actually talking to thousands of people at once. You are talking to one person sitting in a room, alone, looking at their phone.

What Does Gaining Brand Trust Actually Look Like on Social Media? One of the most overlooked indicators of brand trust is how a business responds to…

Our approach is centered around organic, authentic content creation that feels natural and on-brand, rather than high-gloss commercial-style production.